Home/Work/E-commerce — 2024

Tidewell

A headless storefront rebuilt for speed, lifting checkout conversion by a third.

WebShopifyPerformanceNext.js
The outcome
  • +33%Checkout conversion
  • 1.2sMobile LCP
  • 99Lighthouse score
Services used
Web & Mobile EngineeringGrowth & Optimisation

The story

Tidewell's theme-based store was slow on mobile and hard to change. We rebuilt it as a headless Next.js storefront on Shopify with edge caching, a streamlined checkout and a content model the marketing team owns.

Largest Contentful Paint dropped from 4.1s to 1.2s on 4G.

A monthly experiment programme now runs on top of the new stack, with a CRO backlog the team prioritises themselves.

Tidewell — in context
Tidewell
Next step

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